ICT companies are extensively adopting technologies such as cloud computing and artificial intelligence to ensure seamless operations as teams continue working from home. Focus on fast automation, use of real-time operation within various end-use sectors such as automotive, food & beverage and others will provide stimulus to the growth.
The report offers actionable and valuable market insights of 4K Smart TV Sticks. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of 4K Smart TV Sticks Market across various industries and regions.
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The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of 4K Smart TV Sticks market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of 4K Smart TV Sticks
This newly published and insightful report sheds light on Market Insights of 4K Smart TV Sticks, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of 4K Smart TV Sticks Market.
Television scenario has been radically changing with customers shifting from traditional cable network or set top boxes toward standalone content providing devices such as smart TV sticks. The steady upward growth apropos to the demand for OTT (Over The Top) media services has significantly driven the adoption of smart TV sticks. Fact.MR envisages that the demand for smart TV sticks is projected to expand at a steady CAGR of 7.1% in terms of value throughout the period of assessment, 2018-2028.
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Sales of smart TV sticks are likely to remain concentrated in the developed regions of United States, given the high purchasing power parity of individuals in the country. However, emerging economies of Asia Pacific excluding Japan (APEJ) region, such as China and India have showcased high inclination toward adoption of smart TV sticks. The report forecasts that by end of 2028, the demand for smart TV sticks in China is projected to grow at a meteoric pace with its sales volume crossing 6 million units.
Albeit high inclination toward online streaming and OTT adoption in emerging economies, fluctuating bandwidth becomes a crucial aspect. With strong internet network as a preliminary requirement for smart TV sticks, low or fluctuating bandwidths are likely to pose problems during streaming owing to low download speeds with excessive spikes and lags.
The smart TV sticks market growth is also impacted from the trade tensions between China and the United States, as the latter continues to impose high duty tariffs on imported electronic products. Such stringent government regulations between the two economically stable giants are likely to cause gap in supply and demand, consequently challenging the growth of smart TV sticks market.
Manufacturers of smart TV sticks are largely focusing on promoting and selling their products using third party online channels. With growing popularity of e-commerce, the trend of online selling has reached its peak as customers opt for online purchasing given its convenience and cost effectiveness aspects. That said, sales of smart TV sticks through third party online channels are expected to rove at a bullish pace during the period of forecast and are likely to cross US$ 1200 Mn by end of 2028. According to the report, this channel is likely to offer significant sales potential in the coming years, that manufacturers can leverage to tap customers even in remote places.
The report foresees that the sales of smart TV sticks that do not possess 4K video support are high as compared to their 4K counterparts. The non 4K smart TV sticks sales are likely to cross US$ 950 Mn in 2019, leading the smart TV sticks market and are expected to maintain status quo throughout the period of assessment. However, in the coming years, the demand for 4K video support smart TV sticks is projected to expand at a significant pace, albeit at a lower base as compared to non 4K smart TV sticks.
Renascent competition between major players has been witnessed in the smart TV sticks space. With growing technological advancements, novelty in smart TV sticks has led to development of competitive products. Big giants such as Roku, Amazon and Google are involved in new product developments with a view to shun competition and gain hold. The fierce competition in the smart TV sticks landscape has resulted in these players touting smart TV sticks at reasonable rates, yet packed with advanced features that an individual seeks. However, not stopping in product development, players are further inducing new makeovers. For instance Roku’s options such as Roku Expree and Express Streaming Stick have been re-fabricated with new makeovers that has boosted power along with neat booting features.
Overall, the market for smart TV sticks has portrayed a positive outlook and is expected to grow at an optimistic speed in the coming years, offering new growth opportunities for players. Contact Fact.MR to know more captivating insights on the smart TV sticks topic.
Key Segment:Smart TV Sticks Market
The 4k and above segment is anticipated to register higher growth as compared to its non-4k counterpart.
Segmentation by Video Support
- 4k and above
The sales channel segmentation includes the sales and revenue of smart TV sticks generated through the various modes of distribution.
The sales channels have been analyzed prudently to cover all formats of distribution so that none of the revenue sources is missed out.
Third party online channels are offering the highest sales to the smart TV sticks market.
Segmentation by Sales Channel
- Third Party Online Channels
- Direct to Customer Online Channels
- Franchised Electronics Outlets
- Independent Electronics Outlets
- Modern Trade Channels
The smart TV sticks study offers segmentation for six geographies and encompassing 23 countries across the globe. The selection of countries have been done in terms of total sales generated from each country.
The segment-wise analysis have been given in each of the six regions. North America has been the key market for smart TV sticks accounting for over 40% share; however, its share is expected to decline, as its lost share will be gained by APEJ, and Europe in the coming years.
Segmentation by Region
- North America
- Latin America
- Rest of Latin America
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Greater China
- South Korea
- ASEAN countries
- Australia & New Zealand
- ASEAN countries
- Rest of APEJ
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
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- Market Analysis of 4K Smart TV Sticks
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- Key Drivers Impacting the 4K Smart TV Sticks market
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More Valuable Insights on 4K Smart TV Sticks Market
Fact.MR, in its new report, offers an unbiased Market Analysis of 4K Smart TV Sticks, Sales and Demand of 4K Smart TV Sticks, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.
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